Position Paper on Green Claims

FoodServiceEurope supports a general EU framework that protects consumers and companies from misleading green claims, improves legal certainty and levels the playing field within the Single Market. It is however essential that the new framework does not disincentivize companies from communicating on their environmental efforts since the ability to communicate to consumers is a strong driver of environmental improvements. Therefore, such a framework must be proportionate, and balanced. It should be easy for companies to apply and inform consumers about their choices.

Read our suggestions in the document below.